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11th ANNUAL SWEETWATER 420 FESTIVAL EXPANDS & UNVEILS HEADLINING ACTS

Largest 420 Festival Lineup Features Snoop Dogg, 311, Thievery Corporation, and Primus among 48 bands; Limited Discounted Tickets Available until Jan. 6

ATLANTA, Dec. 11, 2014 –Happy Ending Productions today announced the return of the 11th annual 3-day SweetWater 420 Festival – presented by SweetWater Brewing Company – to Atlanta’s Centennial Olympic Park April 17-19, 2015. Patrons can look forward to the largest and most accomplished lineup in the festival’s history with three stages accommodating more talent than ever before. The diverse lineup of 48 musical acts features Snoop Dogg, 311, Thievery Corporation, Primus, Cage the
Elephant, Slightly Stoopid, moe., Gov’t Mule and Beats Antique, representing a range of musical genres. Additional acts will be announced in early 2015. Just in time for the holiday season, limited discounted 3-day general admission passes and 3-day VIP “Big Fish” passes can be purchased at www.sweetwater420fest.com with reduced pricing available until Jan. 6.“Coming off the tremendous success of the 2014 SweetWater 420 Fest in our new home of Centennial Olympic Park we immediately started planning for 2015,” stated Jennifer Bensch, President, Happy Ending Productions. “We committed to expand our artist lineup with the most talented and diverse group of artists in our 11 year history, raising the bar overall on what folks expect from this festival, while maintaining the underlying theme to make positive environmental changes.”

For the first time, a developing artist stage will highlight “up and coming” artists and in honor of the newly expanded lineup, a second main stage has been added to the festival’s footprint.Festival patrons can also expect returning favorites including The SweetWater Experience tent, live comedy acts, local artists market, food trucks and Planet 420 environmental and nonprofit village to transform Centennial Olympic Park into the ultimate festival experience. More information and tickets can be found at www.sweetwater420fest.com. Follow on Twitter and Instagram @420Fest, and on Facebook at https://www.facebook.com/420fest.

SweetWater 420 Festival is produced by Happy Ending Productions, offering promotion, production, and event operations and logistics management. Happy Ending Productions’ client list includes Camp Bisco, Counterpoint, Bonnaroo, Hookahville and tour support for Phish, The Rolling Stones, ACDC and more. About SweetWater 420 Festival The 11th annual SweetWater 420 Festival will be held April 17-19, 2015 at Atlanta’s Centennial Olympic Park. Three stages will accommodate 48 musical acts representing with the most diverse and talented line-up in the festival’s 11-year history. The SweetWater Experience will offer a unique variety of samplings and school patrons on craft beer, Planet 420 will offer eco-friendly tips and the Not So Silent Disco will keep the party going. For more details and ticket purchase visit

Find out more at www.sweetwater420festival.com

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