DISCOVER ADAC – Deal or No Deal: The Power of Publishing | Panel Discussion

In the age of digital disruption, paper may seem like a thing of the past, but Atlanta Homes & Lifestyles Editor in Chief, Elizabeth Ralls, sits down with publishing powerhouses Jill Cohen and Sarah Burningham to explore the power of immortalizing your brand in the 21^st century. Jill and Sarah will reveal the key ingredients for finding an authentic voice; how to navigate the author representation process; and strategies for packaging and marketing. Discover why publishing a coffee-table tome is not just a savvy marketing strategy, but also a launch pad for future collaboration, and, most importantly, why the South is considered the “sweet spot” for best-selling design books. A reception and book sale will directly follow in Jim Thompson, Suite 304. Sponsored by Atlanta Homes & Lifestyles.