The Heroes Among Us Luncheon gathers corporations and individuals to discuss ALS and the advancements that have been made in finding a cure. The event will highlight former Atlanta Braves pitcher Phil Niekro for his outstanding commitment to philanthropy by being named winner of the Lou Gehrig Memorial Award. Mark Panfel has raised over $1 million towards the fight against ALS in honor of his wife, Sally, who was diagnosed in 2012.